2 Responses to “App Empire: Make Cash, Have a Lifestyle, and Allow Technological innovation Work for You Evaluations”

  1. Michael says:
    12 of 13 people found the following review helpful
    5.0 out of 5 stars
    A Must Read Book For Any Aspiring Appreneur!, March 23, 2012
    By 
    Michael (Boston) –

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    This review is from: App Empire: Make Money, Have a Life, and Let Technology Work for You (Hardcover)

    After reading countless “overnight success” stories like OMGPOP, the studio behind the recent hit “Draw Something”, and their buyout by Zynga (Bought for $210MM after reportedly being broke about 2-3 months prior), I knew there was more to success in the app store than just luck; there was formula to their success, and I wanted to figure it out.

    This book is that formula.

    Despite having read countless books on the subject (seriously, just about every book on the subject on Amazon, I’ve read), until now no author has shed such a clear light on this industry, what it takes to build a successful (and sustainable) business, and how to do it WITHOUT any programming experience.

    After reading this book I have found the confidence that I needed to hire a team of programmers overseas to build my app, just like Mureta explains in the book (Chapter 5). My first app is looking REALLY good, is costing me less than 1/5th of what it would’ve cost me if I hired someone in the U.S.. The app should be in about three weeks and in the App store before the end of April!

    Prior to reading this book, I fumbled around with programmers and wasted about $2,000 doing things the wrong way. I wish I had this book three months ago as I would’ve saved a lot of time, money and headaches.

    The best part about the entire process is that I’m having a blast doing it! No other industry has allowed me to have so much fun while “working”! Thank you to the author, for giving us the roadmap to this exciting industry!

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  2. BrookeB says:
    3 of 3 people found the following review helpful
    5.0 out of 5 stars
    buy it!, March 26, 2012
    By 
    BrookeB

    What I really enjoyed about Chad Mureta’s book, is how he incorporated graphs, charts and point form notes into it. It was a great way to break down a book that at first can seem intimidating, if you know nothing about technology. Another thing I enjoyed was what he chose to talk about, things like, “not to fall in love with your app” and “the power of free apps” these are things you don’t really think about when you assume you have a great idea that everyone will want to buy.

    If you are trying to make money using social media, technology and/or other online sources, you need to look into this and buy this book. There is a reason certain apps make it in the competitive world of technology and there are many reasons why they don’t. Buy this book, and your chances of being on the succeeding side will be much higher!

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